About This Blog

logoMy name is Dean Carlson. I am a nutrition coach who helps people lose weight, get lean and look and feel great. The first person I helped was myself, as I have personally lost almost 100 pounds.

One day I was thinking of why I don’t have a 100% success rate with my clients. I mean if I am so great, why doesn’t everyone I work with get results?

For some reason I was reminded of when Bill Clinton ran for president against George H.W. Bush.


“It’s the Economy, Stupid”.

Maybe not the nicest, but to the point.

Which brings me to the title of this site.

You see it’s not you the reader who is stupid about food.

It’s me, the “Fitness Professional”.

I have been saying it for years. “You can’t out-train poor nutrition”.

But then I’d go back and do what?

Write another great “fat loss” training program.

Then I read Josh Hillis and Dan John’s book “Fat Loss Happens on Monday”, where Josh talks about having the “Hard Talk” with clients.

The Hard Talk?

It’s pretty simple.

“It’s All About The Food”

Which I realized applied not only to my clients, but to ME.

“Stop trying to create new programs to help your clients lose fat…It’s The Food, Stupid!”

So here we are.

Now don’t get me wrong. I am going to keep writing great training programs, but the emphasis here, on this site, is All About The Food.

And that ain’t stupid.


About the author

Coach Dean

Former Fat Boy Turned Health and Fitness Junkie. Award Winning Fitness Business Owner and Trainer. World Class Nutrition Coach. Truth Teller. Scholar. Opinionated. Humble and Willing To Tell You About It. Tell Dean He Is Full Of It On Any Of His Social Media Profiles. He Will Probably Agree.

Coach Nancy - June 2, 2015

This is fantastic. I can’t wait to read more.

    Coach Dean - June 2, 2015


Deb - June 13, 2015

This is such a great reminder, I always thought exercise gave me more wiggle room in my diet to eat things I shouldn’t . It’s the food stupid is going on my refrigerator!

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